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Ideas to consider when creating your slogan
A slogan also known as a tagline will help people understand what your company can do for them.
What does or can your slogan say about your company?
Your tagline should sum up your brand, its personality, and its promise.
When your writing your slogan a few questions to consider:
- Who is your target audience?
- What’s in it for them?
- What are they looking for?
- How do they want to feel if they use your product or service?
- Is your slogan memorable?
- Is it easy to understand?
- Does yours differentiate you from your competition?
- Does your tagline visually express the values and benefits of your product?
- Does it state a solution to their want, need, or concern?
- Can you say it in one sentence with 6 to 8 words?
- Without bragging have you expressed why they should use you?
- Does it Rhyme and have rhythm when you say it?
- Will they trust you after reading or hearing your tagline?
A short quiz at the bottom to get your creative juices flowing when writing your marketing slogan.
Lucky Charm’s Marketing Slogan is “They’re Magically Delicious!”
What company used this slogan?
- Finger-lickin’ good! (1952)
- Betcha can’t eat just one. (1981)
- Just do it. (1988)
- Where’s the beef? (1984)
- Melts in your mouth, not in your hands. (1954)
- Don’t leave home without it. (1975)
- Reach out and touch someone. (1979)
- What happens here, stays here. (2002)
- The king of beers. (1950s)
- Tastes great, less filling. (1974)
- The uncola. (1973)
- Leave the driving to us. (1950s)
- Let your fingers do the walking. (1964)
- When it absolutely, positively has to be there overnight. (1982)
- Takes a licking and keeps on ticking. (1956)
- I can’t believe I ate the whole thing. (1966)
- Look, Ma, no cavities! (1958)
- They’re gr-r-r-eat! (1950s)
- Think outside the bun. (1998)
- Ring around the collar. (1968)